CRAFTING AUTHENTIC HOTEL BRANDSUNRIVALED CREATIVITY | TAILORED APPROACH | STRATEGIC EXECUTION

Our skilled creative team manages brand development complexities through strategic planning, creative innovation, and seamless execution, driving concrete business results. We are a Marriott Autograph Collection & Tribute Portfolio approved branding agency with vast experience in independent, soft brand, and resort branding.

WHAT WE DO AWARD-WINNING MASTERS OF BRAND CREATION

  • Extensive tenure in the field of hospitality, specializing in soft brand & independent hotels, restaurants, spas, and mixed-use destinations
  • Demonstrated proficiency in developing impactful, unforgettable hotel brands
  • Recognized for our ability to cultivate strong connections between brands and guests, leading to lasting loyalty and an immersive brand experience
  • A Marriott Autograph Collection & Tribute Portfolio approved agency, we partner closely with the brands to ensure brand standards are accurately captured in our work
  • Ongoing creative support through your monthly retainer ensures brand consistency well-beyond the completion of initial branding project

a blue background with confetti and text

WHY IS BRANDING IMPORTANT? Differentiation | Recognition | Loyalty

In a world where every hotel room looks the same, branding is the velvet rope separating the ordinary from the extraordinary. It's the intoxicating aroma that lingers in travelers' minds, creating a longing for an experience that is uniquely theirs. In a sea of sameness, branding is the siren song that beckons, compels, and captures the hearts and minds of those seeking a uniquely singular experience that will stay with them long after checking out, building lasting loyalty and connection to your distinct brand.

WHAT IS BRANDING? Strategic | Focused | Foundational

Branding is the strategic process of creating a distinct and memorable identity for a property or outlet. It involves crafting a unique combination of visuals, messaging, and experiences that resonate with the target audience, building trust and establishing a competitive edge in the market.

CONCEPTUALIZATION

Crafting a unique identity, persona, and standard for hotels, embedding your story in every aspect.

GUEST PERCEPTION

Using branding to shape guest expectations and build associations such as luxury, affordability, and specialized experiences.

STANDING APART

Creating a distinct niche in the hospitality market through unique services, amenities, location, or culture.

CREATING LOYALTY

Fostering guest loyalty through consistently delivering extraordinary brand experiences, leading to repeat business and valued referrals.

SCALING & COLLABORATING

Leveraging a well-established brand for seamless expansions and fruitful partnerships, facilitating franchising and loyalty growth.

PRICING WITH AUTHORITY

Utilizing a strong brand to command higher room rates, boosting revenue and positioning your hotel as a premium choice.

  • DISCOVERY
  • Discovery

    Discovery THE CHARRETTE

    • An immersive full-day brand brainstorm to identify unique brand positioning
    • Engages all key stakeholders in collaborative exploration of market white space
    • Establishes alignment and forms the foundation for the power and direction of the brand going forward
  • DEVELOPMENT
  • Sheet with markups for a logo for Talbott hotel

    DEVELOPMENT BUILDING A ROBUST BRAND ARCHITECTURE

    • Distilling Charrette findings into a comprehensive brand identity
    • Developing brand architecture (brand promise, pillars, voice) and visual identity
    • Ensuring authenticity through unique touch points that evoke the hotel's persona
  • DEPLOYMENT
  • Deployment

    DEPLOYMENT BRINGING THE BRAND TO LIFE

    • Collateral development & execution
    • Immersion training to align every team with the new brand
    • Providing brand pull-throughs at all touch points for a cohesive experience
    • Offering ongoing training and marketing support to make the brand own-able
    • Art direction of lifestyle photography

     

    Branding Services

    Count on a team and services that give your brand a cohesive and unforgettable identity. We develop and bring your brand to life — end to end — creating a consistent and immersive experience across all touchpoints. Here’s how we do it:

    Discovery

    • Market Research & Insights
    • Competitive Set Analysis
    • Aspirational Comp Set Analysis
    • Site Tour & Location Immersion
    • Branding Questionnaire
    • Branding Charrette

    Brand Strategy

    • White Space Opportunities
    • Perceptual Map
    • Target Demographics & Clientele 

    NAMING

    • Research & Ideation
    • Rationale & Story
    • Google Noise & Domain Availability
    • Trademark Availability

    BRAND ARCHITECTURE

    • Brand Story
    • Voice & Personality
    • Pillars & Positioning
    • Attributes & Lexicon

    VISUAL IDENTITY

    • Logo Suite Development
    • Secondary Logo & Icon/Graphics
    • Color Palette
    • Fonts/Typography
    • Style Guide 

    COLLATERAL DEVELOPMENT

    • Sales & Marketing – Stationary Suite
    • In-Room Collateral
    • Menus & Promotional
    • Print Production & Trafficking 

    GUEST EXPERIENCE

    • On-Site Activations & Guest Journey Touchpoints
    • Signature Experiences
    • Scent, Sound, & Lighting
    • Uniform Concepting
    • Strategic Partnerships

    SUPPORT/ART DIRECTION

    • Lifestyle & Architectural Photography
    • Video Production
    • Interior Design Support

    Sampling of Our Recent Work

     

    Queen Mary

    The Queen Mary

    Talbott Chicago, Autograph Collection

    TALBOTT CHICAGO, AUTOGRAPH COLLECTION

    Example of Sandbourne branding

    SANDBOURNE, AUTOGRAPH COLLECTION

    The Georgian Front Desk

    More Coming Soon