The British Colonial Nassau is a historic landmark with a storied past. Originally built in 1901, the Colonial Hotel was a grand wooden structure that tragically burned down in 1922. Rebuilt as The New Colonial in 1924, it quickly became a symbol of luxury and resilience. In 1932, it was renamed the British Colonial Hotel, cementing its status as a cornerstone of Bahamian hospitality. Over the decades, the hotel has undergone multiple ownerships, transformations, and renovations. Second Wave was brought in to help reimagine the new British Colonial while honoring its rich legacy and cultural significance.
British Colonial Nassau, a historic hotel with over a century of rich heritage, faced the challenge of balancing its legacy with the expectations of modern travelers. The hotel had to
The rebranding of British Colonial Nassau centered on blending historical elegance with modern indulgence. Spaces were designed to feel timeless yet approachable, featuring botanical prints, textured materials, and airy layouts that reflected the charm of colonial style while embracing contemporary luxury. The brand narrative celebrated the hotel’s legacy through design and storytelling, with visual elements like flamingos and palms symbolizing the vibrant Bahamian spirit. On-property experiences were curated to immerse guests in local culture, from Junkanoo-inspired events to authentic Bahamian cuisine. This holistic approach positioned the hotel as a sanctuary of refined relaxation and cultural richness, seamlessly connecting its storied past to the desires of today’s travelers.
The visual identity of British Colonial Nassau was meticulously crafted to reflect the hotel’s rich heritage and contemporary elegance. The logo design incorporated elements like flamingos and palm fronds, nodding to Bahamian culture and the natural beauty of the islands, while the diamond shape symbolized hidden treasures and timeless sophistication. A refined color palette of Caribbean blues, soft golds, natural greens, and sandy neutrals evoked the lush surroundings and tranquil waters of Nassau. Typography paired classic serif fonts with modern touches, striking a balance between tradition and innovation. Across signage, collateral, and marketing materials, the visual language conveyed a sense of warmth, authenticity, and stately charm, reinforcing the hotel’s position as both a cultural landmark and a modern retreat.
The rebranding of British Colonial Nassau successfully reestablished the hotel as a premier destination in the Bahamas, seamlessly blending its storied history with modern sophistication. Guests now experience a cohesive and immersive brand that celebrates local culture while delivering elevated luxury. The refined visual identity, thoughtful guest programming, and carefully crafted spaces have drawn praise for their ability to honor the property’s legacy while appealing to contemporary travelers. The hotel has become a beacon of Bahamian heritage and elegance, strengthening its position as a cultural and hospitality landmark in Nassau. This revitalized identity has not only enhanced guest satisfaction but also solidified the hotel's reputation as a timeless retreat in the Caribbean.
